An enduring icon
A revolutionary in recorded sound
Imbued with over a century of illustrious history, The Victor was built in the early 1900s as the headquarters for the Victor Talking Machine Company. Merging with the Radio Corporation of America in 1929 to form RCA Victor, the company cemented its reputation as a revolutionary in recorded sound. A beacon of innovation, The Victor was the production site for Victrola gramophone cabinets—including the majestic Berkshire Breakfront on display in The Victor’s Cabinet Room, a pioneering product in home entertainment at the time of its release in 1948. Its stellar streak continued when Neil Armstrong and Buzz Aldrin used backpack radios built at its Camden headquarters to announce their successful landing on the moon.
Dranoff Properties spearheaded the restoration of this treasured landmark—and, by extension, catalyzed the reactivation of the Camden waterfront—converting the former headquarters to 341 authentic industrial lofts with a remarkable renovation. The building had fallen into unfortunate disrepair after General Electric acquired RCA in 1986 and abandoned the site some years later. Dranoff returned the site to its former glory, preserving its proud heritage and giving its dynamic history the permanence and platform it so deserves.